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The spirit of the house, online
Our clients say it better than we do
Visit websiteSuccess story
Françoise Tordeur
dar labzar
+55%
increase in conversion rate (direct bookings, contact requests)
+70%
increase in average session duration, thanks to more engaging content and smoother navigation
-28%
decrease in bounce rate, showing that visitors stay longer and explore the content
+63%
increase in clicks on key CTAs (book a room, contact us)
A high-performance website designed to attract and convert
Beyond aesthetics, the Dar Labzar website was designed to combine beauty and performance. Every element has been optimized: fast page loading, smooth and interactive galleries, intuitive navigation, and clear user journeys. Visitors can explore the riad in an immersive way while easily finding all the information they need to book or contact the team.
The story behind the project
Visit website01
Increase local visibility
Françoise, owner of Riad Dar Labzar, offers an exclusive rental of a charming riad in Marrakech. Her former website did not reflect the unique character of the riad or its atmosphere, and its outdated design failed to convey the true experience of the place. She wanted a more attractive website to appeal to more qualified clients, sensitive to the exclusivity and style of the riad.
02
A digital strategy balancing identity and performance
Eazyclick takes a tailor-made approach for Riad Dar Labzar, aiming to modernize the riad’s online visual identity while expressing the balance between Moroccan tradition and contemporary design. The strategy focuses on ergonomics and navigation, with visible booking buttons, clear calls to action, and content that highlights the experience.
The goal is for the website to become an effective conversion tool, aligned with the exclusive spirit and unique experience offered by the riad.
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A clear result : an immersive and user-friendly website
The design has been completely reimagined to showcase the rooms, terrace, craftsmanship, and atmosphere of the riad located in the heart of Marrakech’s medina. The user interface is smooth and fast, both for visitors and for the administrator managing the site. Booking buttons and contact forms are prominently displayed to facilitate direct contact, encouraging visitors to engage.
The collaboration with Eazyclick has been a real success. The team managed to translate our new visual identity into a website that perfectly reflects its soul. We now have a digital tool that fully supports our positioning and ambitions.
Success story
Our customers stories
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