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Success story
Adrien Di Giacomo
PIM
increase in conversion rate (“contact enquiries”)
increase in average session duration, thanks to more engaging content and smoother navigation
decrease in bounce rate, showing that visitors stay longer and explore the content
increase in clicks on key CTAs (“discover our brands”, “explore the collection”)
The work on the identity began with the creation of the logo, designed as a strong and lasting signature. Its serif typography conveys Italian elegance and the brand’s premium positioning. This foundation was then extended into a warm color palette, dominated by beige and natural tones.
01
Establishing itself as a key partner for Italian brands
Adrien, founder of PIM Agency, a wholesaler and representative of high-end Italian brands in the Benelux, had neither a website nor a coherent visual identity.
His objective was to establish a professional, elegant, and credible image, reflecting the quality and refinement of the brands he represents. He wanted a sober and luxurious universe, aligned with his premium positioning, to stand out in a highly competitive market.
02
A tailor-made approach combining identity and digital experience
Eazyclick developed a global and tailor-made approach, combining identity creation and web development. The project began with the definition of a mini visual identity (logo, color palette, and typography) to anchor the brand in a coherent way. This foundation enabled the creation of an elegant digital showcase, inspired by the codes of Italian fashion, where minimalism, refinement, and visual balance structure the whole. The content was designed to highlight the brand portfolio and the representation mission in the Benelux, within a fluid, multilingual website built to deliver a simple and high-end user experience.
03
A premium solution for a distinctive presence
The solution implemented is based on a sober and refined website, true to Italian elegance. The deliberately modern visual identity combines a typographic logo with neutral shades enhanced by warm colors. Navigation clearly highlights the brands and their universes, offering a fluid and intuitive reading experience. Designed for industry professionals, the interface is fully responsive and ensures a simple and efficient user experience, strengthening the brand’s credibility and the trust placed in it.
Let’s talk about your project. In a short call, we’ll understand your needs, explore your ideas, and show you how we can bring your website to life. No commitment, just a clear first step.