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A website designed for a lawyer
Success story
Ulrich Carnoy
Ulrich Carnoy
+50%
increase in new contact enquiries via the website (appointments or legal questions)
+40%
increase in visitors from organic searches related to “urban planning lawyer Brussels” after launch
-30%
decrease in bounce rate, showing that visitors stay longer and explore the content
+67%
increase in clicks on key CTAs (services, contact, publications)
A signature inspired by Art Nouveau
The branding work focused on creating a distinctive and coherent visual identity, capable of expressing Ulrich Carnoy’s expertise while moving away from traditional legal codes. The color palette, dominated by mint and soft green tones, was chosen to evoke clarity, trust, and environmental awareness. The graphic territory draws inspiration from Art Nouveau through the use of subtle motifs and patterns, bringing a strong visual signature without compromising readability.
Affirming Ulrich Carnoy’s positioning
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A personal branding to build
Ulrich Carnoy, a Brussels-based lawyer specializing in urban planning law, had neither an effective website nor a strong visual identity reflecting his expertise. The need was clear: to build a coherent personal branding with a distinctive style (inspired by Art Nouveau), while highlighting his publications, articles, and consulting services. The website needed to become an easy point of contact for clients and prospects, and to embody—both visually and functionally—his unique professional positioning.
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Positioning a distinctive legal expertise
The strategy defined by Eazyclick primarily aimed to position Ulrich Carnoy as an identifiable and distinctive figure within the legal landscape. The challenge was to create a strong image capable of standing out from traditional sector codes while remaining credible and professional. This strategic approach was built around a balance between visual uniqueness, clarity of information, and efficiency of the user journey, with particular attention paid to listening to the client and adapting the project to contemporary digital practices.
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Translating strategy into a digital experience
This strategy resulted in the creation of a visual identity inspired by Art Nouveau, expressed through a distinctive logo, color palette, and typography. The fully responsive website was designed as a functional tool showcasing the lawyer’s publications, articles, and services, while simplifying contact. Clear navigation, visible calls to action, and immediate access to essential information enable smooth and efficient interaction. Every graphic and functional detail was refined through personalized support to ensure a coherent, recognizable result aligned with the client’s expectations.
Success story
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