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Tech
29.01.25

Our guide to choosing the right domain name

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Choosing the domain name for your website

When creating a website, choosing the right domain name is one of the key initial steps. This choice not only serves as the address for your online presence but also plays a role in shaping your brand’s identity and its searchability on the web.

 

In this article, you’ll discover what is a domain name and how it works, how to choose the right domain name for your business, as well as technical and legal considerations to keep in mind.

What is a domain name?

When you’re setting up a website, the domain name acts as your digital address on the web. In other words, your domain name is the web address users type into their browser to find your website. Your domain is made up of three different components:

 

Top-Level Domain (TLD)

This is the part of the domain at the very end, after the last dot. Common examples include .com, .org, .net, and country-specific TLDs like .fror.be.

 

Second-Level Domain (SLD)

This is the portion directly left of the TLD. It’s often the name of your business or a word that identifies your site, like google in google.com.

 

Subdomains

These are optional and appear to the left of the SLD. They help organize different sections of your website or host different content, like blog.example.com or shop.example.com.

What should you consider when choosing a domain name?

There are multiple factors to consider when choosing a domain name, from SEO considerations to reflecting your branding identity. Let’s cover each one of them.

Choose a domain name that reflects your identity

Your domain name should be a direct reflection of your brand. It needs to resonate with your brand identity, making it instantly recognizable to your audience. Choose a name that is not only fitting but also positions your brand effectively in your market.

Choose a domain name that is short and simple

Aim for a domain name that is concise and easy to remember. Shorter names are easier for users to recall and reduce the risk of typos. Avoid using complex words or phrases that might confuse potential visitors.

Choose a domain name without hyphens and numbers

Domain names with hyphens and numbers can be confusing and are often misunderstood when spoken aloud. They can also be perceived as less professional. Stick to alphabetic characters to maintain clarity and professionalism.

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Don’t neglect SEO when choosing your domain name

While keywords can help with SEO, your domain name should primarily reflect your brand rather than just optimize for search engines. Overloading your domain with keywords can appear spammy and will hurt your brand’s credibility.

Choose a domain name that works on the long term

Choose a domain name that can grow with your business and remain relevant as your services or products evolve. Avoid overly specific names that could limit your business’s future growth or expansion into new areas.

Choose a domain name that is available

Before settling on a domain name, make sure it’s available. You’ll need to check not only domain registration databases but also social media platforms to ensure you can maintain brand consistency across the web.

Make your research on trademarks

To avoid legal issues, research to ensure that your chosen domain name isn’t trademarked by another company, especially within your industry. This step is crucial to avoid potential costly legal battles and rebranding.

Choose the right domain extension

While .com is the most popular and widely recognized domain extension, several other TLDs (Top-Level Domains) might be more appropriate or available for your brand.

Don’t want to do it alone? Choose Eazyclick

Choosing and registering the perfect domain name is just the beginning of building your online presence. If the process seems daunting, you don’t have to go through it alone. Eazyclick is here to help you every step of the way.

 

With our expertise in web development and digital marketing, we can assist you in not only selecting and securing your ideal domain name but also in developing and optimizing your website to ensure it meets your business needs and maximizes your online potential.

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